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Do You Think That Profanities On Covers Sell Books?

by Catherine Van Bergen (follow)
Question (185)      Self Help (5)      Profanities (1)      Swear Words (1)     


Following the popularity of Mark Manson’s motivational book The Subtle Art of Not Giving a F*ck, there has been an inundation of new releases with titles that feature profanities.

While a majority of these have been motivational and self-help books, there have also been financial, scientific and sociological titles released that also feature swear words (with one or two of the letters ‘strategically’ blocked out to avoid offending anyone).

It’s difficult to say whether this newfound trend actually works, but publishing houses and authors seem to be jumping onto the bandwagon when it comes to placing curse words in their book titles.

Do you think that having a swear word on a book cover makes it more enticing to read? Have you read any? With the amount of these titles now available, do you think the market is becoming oversaturated? Are you offended in any way by the words that can be found on these book covers?

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Working in a bookshop, I've noticed a lot of these titles cropping up. Besides the popularity of The Subtle Art- which immediately draws your attention because of the title and the bright orange cover- I don't think the others have been nearly as successful. Sure, they do draw your attention, but that doesn't necessarily mean you're enticed to read them. As for offensiveness, I don't think people are as sensitive about language as they once used to be so it's not a problem...
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